PARAGRAPH FIVE AUDIT PERIOD SUMMARY

AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL

A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐family residences, and/or businesses.
2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.

D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family residences, and/or businesses.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.

F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files which are counted as a hit as the page is downloaded.

PARAGRAPH SIX (B)

TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the online edition during the edition cycle. UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the

online edition reader is not a duplicated print edition reader.

9. Distribution by Zip Code (6/27/2007 Edition)

1. Distribution by County (6/27/2007 Edition)
2. Verification of Receivership & Readership

Home Delivery and Mail Distribution Up & Coming Weekly did not report significant home delivery or mail distribution during the audit period. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. Home Delivery was verified through the review of carrier statements and additional publisher support documents.

www.cvcaudit.com

12. Verification of Distribution

Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Up & Coming Weekly on a regular basis. CVC interviews indicate that less than 15% of Up & Coming Weekly’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

1. Paid Reporting Analysis
2. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

If this report is presented after December 31, 2008 please call the toll‐free number listed below.

1. Up & Coming Weekly is distributed every month in your area. Do you regularly read or look through Up & Coming
2. Weekly? YES 571 Survey Respondents (23.2% Market Penetration) NO 1,887 Survey Terminated
1. Do you frequently purchase products or services from ads seen in Up & Coming Weekly? YES 490 85.8% NO 81 14.2%
2. What category best describes your combined annual household income for last year? Reader Market Demographics Demographics 15% 32% Under $25,000 28% 33% $25,001 ‐$49,999 24% 16% $50,000 ‐$74,999 17% 09% $75,000 ‐$99,999 11% 06% $100,000 –$149,999 05% 04% Over $150,000
3. Please select the category that best describes your age. Reader Market Demographics Demographics 01% 08% 18 ‐20 17% 10% 21 ‐24 31% 23% 25 ‐34 30% 22% 35 ‐44 14% 17% 45 ‐54 05% 09% 55 ‐64 02% 07% 65 ‐74 01% 04% 75 years or older

PAGE 1 OF 2

1. What is your most preferred way to receive advertisements, flyers, coupons, or samples? 64% In Up & Coming Weekly 23% Direct Mail 02% On your door 11% In store 01% At an event
2. Which of the following purchases are you planning during the next twelve months? (% = Positive respondents) 14% New Automobile 17% Used Automobile 11% Antiques / Auctions 50% Furniture / Home Furnishings 25% Major Home Appliance 16% Home Computers 64% Home Improvements / Supplies 41% Television / Electronics 19% Carpet / Flooring 63% Automobile Accessories (tires, brakes & service) 61% Lawn & Garden 37% Florist / Gift Shops 25% Home Heating / Air Conditioning (service, new equipment) 63% Vacations / Travel 07% Real Estate 75% Men’s Apparel 89% Women’s Apparel 40% Children’s Apparel 04% Boats / Personal Watercraft 32% Art & Crafts Supplies 33% Childcare 48% Education / Classes 05% Attorney 26% Veterinarian 09% Chiropractor 21% Financial Planner (Retirement, Investing) 45% Tax Advisor / Services 37% Health Club / Exercise Class 45% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) 03% Weight Loss 32% Lawn Care Service (Maintenance & Landscaping) 63% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) 48% Pharmacist / Prescription Service 39% Cellular Phone New/Update Service

www.cvcaudit.com

PAGE 2 OF 2

Up & Coming Weekly Fayetteville, North Carolina 01-0080

Key to Features

State Boundary

´

County Boundary Zip Code Boundary