Despite a century-long list of iterations and much time spent vacant and in disarray, the iconic Prince Charles Hotel is about to see yet another change that may restore it to a community classic.
Initially a hotel, then a boarding house, and then hotel again, by the time developers with 1st and Main purchased the space, it had been sitting vacant for about 5 years. According to Rory Dowling, owner of 1st and Main Development out of Durham, NC, and redevelopment partner at the Residences at the Prince Charles, they purchased the building and began redevelopment around 10 years ago.
17“We bought it with the intention of either doing residential or maybe going back to a hotel at the time, but we pretty quickly zeroed in on doing a mix of residential with retail,” he explained.
The decision was influenced by the need for housing in downtown Fayetteville, the team’s previous experience with similar projects, and a trend in people wanting to live in walkable communities.
Construction commenced toward the end of 2017 and units opened to residents in 2019, but executing the complete redevelopment vision has been far from straightforward.
“The residential units were very well received from day one, and have always been pretty well occupied,” Dowling shared. “The commercial side has had a little bit more difficulty.”
Not long after the units were made available to rent, the COVID-19 pandemic hit. With two leases signed by tenants intending to occupy the majority of the first floor and a lease signed with an office tenant intending to occupy the historic ballroom, plans halted overnight. Dowling and his business partners had only one option.
“We had to let the tenants out of leases when COVID hit, for obvious reasons, since nobody was going to restaurants and nobody was going into the office,” Dowling said.
The only exception was The Coffee Scene, which has been there since the beginning and is now under new ownership. Dowling described them as a “tremendous tenant” and one that they’re “super excited to still
have after 5 years.”
Within six months of opening, the COVID-19 pandemic left 1st and Main with roughly 10,000 square feet of unused commercial space.
“That was a pretty big blow,” Dowling explained. “We obviously waited it out for as long as we could, but those concepts never came back.”
Over the last several years, they’ve pursued discussions with a variety of potential tenants. Some were interested in creating event spaces, others in a cigar and jazz club. Though many ideas never came to fruition, the discussions weren’t futile: “We are very close to announcing some pretty exciting news,” Dowling affirmed.
The exact tenants remain confidential until negotiations are complete, but Dowling described the concept as a “unique food and beverage event space” that will occupy the space surrounding The Coffee Scene as well as a new concept and tenant in the Historic Ballroom on the top floor.
The yet-to-be-detailed development is poised to energize the downtown area as 1st and Main initially intended.
“That area of downtown in particular has not fulfilled the vision we initially had,” Dowling lamented. “We always saw that new plaza and the interest of the stadium and everything happening around it as becoming the new center of downtown. I think by increasing food and beverage and events and space there, that will have a tremendous impact in creating that sort of vibe that we wanted initially.”
Dowling says the developments will also lead to significant job creation as the new tenants hire employees. But it’s not only the economic impact that Dowling is excited to see. There will also be a social impact.
“Hopefully it brings the community back into these spaces that were once so important to [them].”
Community members have shared memories of high school proms held in the historic ballroom, weddings, and several well-known accounts of spirits and ghosts that haunt the eerie halls. Accounts of Fayetteville’s storied residents and visitors will remain embedded in the walls of The Prince Charles regardless of any revisions to its structure, and it’s that very legacy that Dowling hopes to honor.
“We're really excited to open those spaces up again to the public, because they are just such iconic, historic spaces.”
Within the next 3-4 months, he says, there will be “some really pivotal and fantastic announcements associated with that building, and then things happening around that area that will really start to activate the vision that was always planned for.”
Despite the unexpected and tumultuous road preceding the announcement, Dowling is optimistic about what’s ahead.
“We're just happy that it's still standing and still represents what it once was, and are hopefully going to take it to the next level and really allow the public to revisit these spaces.”

(Photo courtesy of The Residences at the Prince Charles)