Dedicated to enhancing the quality and spirit of community life in Cumberland County, the Cumberland Community Foundation’s annual GivingTuesday campaign has benefited local nonprofits since 2020. This year, the campaign saw record growth, with $4.1 million raised compared to $2.88 million in 2024.
“We were really happy with it,” Maddie Kellogg, Cumberland Community Foundation donor services manager, said. “Giving grew in all categories of gifts.”
The campaign begins when participating nonprofits undergo rigorous coaching to prepare for GivingTuesday. They receive communication training and an extensive nonprofit toolkit. Kellogg says the toolkit contains “anything and everything they need to be successful.” The training empowers them to garner awareness among their supporters for giving
opportunities.
Meanwhile, the Cumberland Community Foundation raises $500,000 in matching funds and publishes a Giving Guide in collaboration with CityView. The Giving Guide introduces all participating nonprofits, giving community members a chance to learn about local nonprofits and determine which they want to support.
When GivingTuesday rolls around, the Cumberland Community Foundation receives donations on behalf of the nonprofits, presenting them with a single check at the end of the giving window and saving them the administrative overwhelm of processing end of year donations.
This year, The Cumberland Community Foundation saw 40 percent growth in total dollars donated, according to a press release. Additional growth included the following:
• The number of donors increased from 1,457 in 2024 to 1,766 in 2025.
• Distributions from donor-advised funds held at the Cumberland Community Foundation grew from $388,161.07 in 2024 to $852,392.22 in 2025.
• The number of six-figure gifts increased, mainly in stock and distributions from Individual Retirement Accounts to satisfy the donor’s Required Minimum Distribution.
• The average gift size increased from $1,611.43 in 2024 to $2,027.78 in 2025. Kellogg said that gift sizes ranged from $10 to $230,000.
“People of all abilities to give gave during the GivingTuesday campaign,” she shared. She says the dramatic differences in gift sizes indicates that, “when we give together, we can improve our impact.”
Kellogg pointed to the generosity of community members and the hard work of nonprofits as factors in this year’s growth. “Our community is very generous, we’ve seen it now for 5 years,” she gushed. Additionally, she said the “nonprofits love this time of year because they love working together and building each other up and seeing all the other nonprofits succeed.”
The coaching and mentorship the Cumberland Community Foundation offers gives nonprofits a solid foundation for publicizing their participation in GivingTuesday, in turn resulting in growth and awareness.
“The nonprofits I think felt confident in their fundraising because of the trainings provided through the community foundation,” Kellogg explained. “Our nonprofits are just getting better and better every year about telling their stories and sharing their missions. They are given the tools for success, and they put them to good use.”
With 100% of the donations going to participating nonprofits, the impact is clear. Kellogg says they’re just doing what they’re good at—training nonprofits and processing gifts.
“We are known for our gift processing that is accurate and sound stewardship.” Moving forward, they hope to continue the same impact. “Our nonprofits are doing fabulous work,” she shared. “I think that the goal for us is to raise more support for them, and that’s what we did.”

(Photo: The employees of the Cumberland County Foundation pose for a photo on Dec. 11. Photo courtesy of Cumberland County Foundation's Facebook page)