Officers arrived at the parking lot of the Baymont Ramada off Own Drive around 8:51 p.m. following reports of a shooting.
42-year-old William Franklin Davis Sr. of Fayetteville was pronounced dead at the scene. Keith Allan Dickey, 37, of Lumber Bridge, and Donald Dillenbeck, 49, of Vestal, New York, died later at the hospital, according to FPD.
The three other people who were shot are being treated at a local hospital.
Detectives have determined the shooting. Police have determined the shooting occurred during a confrontation between the Hells Angels, Red Devils, Infamous Ryders and La Familia motorcycle gang organizations.
Detectives are reviewing hundreds of hours of private security camera footage, license plate reader data, and city-owned cameras. Witnesses or anyone with specific information is asked to contact Detective R. Vernon at (910) 729-2525 or Crimestoppers at (910) 483-TIPS (8477). Crimestoppers information can also be submitted electronically, by visiting http://fay-nccrimestoppers.org