10In 2012, Hilda Burgos had a dream of bringing holistic wellness to Fayetteville. She bought a building on Anderson Street and she and her family spent the next two years renovating it to house such a service. In 2014, Prima Elements opened, offering fully plant-based smoothies and juices, aimed to provide healing through nutrition.
In the ensuing ten years, Hilda retired, but under the leadership of her son Adrian and daughter-in-law Audriaunna, Prima Elements has continued to grow through added services, classes, and therapies to promote healing and wellness through nutrition, movement and other holistic practices. On April 13, they are hosting a block party to celebrate their 10th anniversary and are inviting the whole community to come join in the celebration.
Prima Elements is a family/woman/veteran/minority-owned business located in downtown Fayetteville, just one block off of Hay Street. It is a unique small business in that it is service-based, not only retail-based. While the services offered by Prima Elements have grown over the past 10 years, the most popular feature is still the juice and smoothie bar. It is most people’s introduction to the company and continues to be Prima’s biggest asset. But Prima Elements is more than just a juice bar. They offer many services and therapies, including holistic health consultations, nutrition counseling, guided meditation, yoga and RestStation Therapy, which uses sound and vibration for restorative healing. They are also a certified training center for yoga instructors.
Prima Elements began with a recognition of how unbalanced Western medicine tends to be and with the belief that by incorporating Eastern, holistic practices, people could achieve more complete results and better healing for their body, mind and spirit. They also maintain a commitment to their community, through outreach and by intentionally keeping their prices lower than most similar services provided by other practitioners.
To celebrate the 10th anniversary of this unique business in Fayetteville, Prima Elements is hosting a 10th anniversary celebration. According to Audriaunna Burgos, this event on April 13 will be the grand opening they never had, as the business opened in a slower, more gradual way in 2014. The celebration is free and open to the entire community. Some of the highlights of the celebration will include:
• Food Trucks: Indulge your taste buds with a diverse selection of culinary delights. All food will be plant-based and will feature shish-kabobs, street corn, juice bars, vegan ice cream, and other unique, exciting food options.
• Ribbon Cutting Ceremony: Celebrate this milestone moment and share the excitement.
• Live Music: Enjoy performances by talented local artists throughout the day, including a steel drummer and an acoustic drummer. There will also be a playlist, curated by founder Hilda Burgos.
• Artisan and Craft Vendors: Explore unique and handcrafted items from local artisans.
• Small Business Vendors: Discover a variety of offerings from local small businesses.
• Competitions: Engage in friendly competitions-including a contest to see who can drink the spiciest juice and win exciting prizes.
• Kids Zone: A dedicated area for the little ones with activities and entertainment.
• Community Spirit with Zumba Class: Join an energetic Zumba class that embodies community spirit.
• Cooking Demos: Learn from culinary experts with live cooking demonstrations.
• Yoga Classes: Find tranquility and balance with invigorating yoga sessions.
• Sound Healing Workshops: Immerse yourself in the healing power of sound.
Bring the whole family out to Anderson Street. It will be blocked off for the party on April 13 from 11 a.m. to 7 p.m. Whether you are a Prima Elements regular or this is your first introduction to this unique business and the services they provide, it will be a great opportunity to celebrate, discover something new and engage with your community.

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