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Tuesday, 28 January 2025
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Written by Kathleen Ramsey
“I want the little people to win,” says Paco Gonzalez, owner of Yellow Crayons. “When I started, it was always about the small guy and the one who couldn’t afford the 25s.”
Gonzalez leans back in his chair for a minute. On his desktop two large monitors sit with a current graphic design project pulled up that he was working on just minutes ago. It’s late on a Friday afternoon but Gonzalez doesn’t seem like he’s going anywhere, anytime soon. His truck is parked out front in his parking spot with a sign his employees gave him just months ago that reads, “Parking for the Boss Man.”
He has big plans for his business Yellow Crayons but nothing concrete.
“I have thought about expansion,” he says smiling. “It’s up in the air. The way this venue has taken me, it's carved its own path in a way.”
Gonzalez says as long as he comes into work and he is happy, he will continue to do it. He began Yellow Crayons in 2017 as a graphics design company. As he mentioned, the company carved its own path. Many of his clients would request small orders for shirts or hats and he would refer out to other businesses as he never set out originally to make those kinds of items. However, there weren't a lot of businesses that could accommodate small orders for smaller businesses. Gonzalez found himself at a fork in the road and with a serious desire to provide good service to small businesses.
“So I said, ‘You know what, I’ll do it myself.’”
He soon found himself needing more space than the rooms he rented in the Metropolitan building. He loved the feel of downtown, the festivals and the foot traffic of Hay Street. So Gonzalez set his eyes on Hay Street specifically and officially opened his first store front for Yellow Crayons in downtown Fayetteville.
“It started going well with the printing,” he says. “ … we started embroidery. That did pretty well. Next thing you know, we are bursting at the seams.”
At the beginning of his business, Gonzalez said it was more like a Build-a-Bear Concept to promotional items. Since then, however, it has really grown but something, he says, hasn't changed.
“I still love focusing on small businesses and up -and-coming businesses and making them successful.”
Gonzalez has a place in his heart for the “little guy” as he identifies with the challenges of trying to make it. Before he began this business, he found himself in several corporate jobs and doing side hustles for graphic design work. When he found out he was having a child, he had to put some things on hold like his graphic design degree at Fayetteville Technical Community College. He would later pick this back up.
As he often says, for Gonzalez, he’s got to keep growing and he’ll do anything if “the juice is worth the squeeze.” Eventually, he said he knew he had to make some changes and leave his corporate job that had nothing to do with his love for graphic design.
“I thought if I am going to ask everyone to believe in me, I need to put my all into it,” he says leaning back in his chair again. “I’m going to put my all into this. If I fail, I fail … I needed to see if I could make a run for it.”
Gonzalez has been running ever since. Now his business has seven employees and makes more in a day than he ever used to in a week when he started. And it evolves all the time.
“Every year we grow … trying to be the best we can be,” he says. “I try to listen to my customers. If the juice is worth the squeeze, then I pull the trigger.”
Gonzalez, who grew up with only brothers and a single working mom, is now surrounded by females, he says laughing. He has a daughter and a partner at home and at work his “right hand man” is even a woman. That woman happens to be his project manager, Diane Regensburger. Regensburger loves her boss.
“He’s probably the best boss I’ve ever had,” she says, glancing between her purchase orders on her computer and around the store. “He’s fair but he’s firm. He puts out what he expects of you but he gives grace when it’s due.”
One thing Regensburger says Gonzalez really does have is vision and somehow, she says, they come through every time even when she has thought they couldn’t.
“End of the day,” Gonzalez says walking around the store, “it’s all about getting the job done.”
For Gonzalez and his business, that will always be about carving his own path.
Yellow Crayons is open Monday through Friday, 10:30 a.m. to 5 p.m., and Saturday 10:30 to 2 p.m.
(Photo: Paco Gonzalez, owner of Yellow Crayons, believes in providing good service to small businesses. Photo courtesy of Paco Gonazalez)
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Tuesday, 28 January 2025
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Written by Jamie Bishop
In an innovative effort to bridge health education and community engagement, the Cumberland County Department of Public Health launched the Healthy Conversations program, enlisting local barbers and stylists as advocates for promoting preventive health behaviors. With $134,601 in funding approved by the Cumberland County Board of Commissioners for the 2023-24 fiscal year, this initiative has already had significant impact in its pilot year.
"Barbers and stylists are trusted community leaders who can have brief, meaningful conversations with their clients about critical health topics," said Tamra Morris, MPH, Deputy Health Director of the Cumberland County Health Department.
A Trusted Chair for Health Advocacy
Barbershops and salons have long served as hubs of community interaction, particularly in neighborhoods disproportionately affected by poor health outcomes. Recognizing this, Healthy Conversations trains barbers and stylists to discuss heart health, cancer prevention, and the importance of routine screenings. Participating barbershops include:
• McNeill's Barbershop and Beauty Salon
• Cumberland Awesome Barbershop
• Tru Blendz Barbershop
• Red Carpet Barbershop and Salon
• MM Grooming
• Kut-N-Kalypso, Inc.
Morris emphasized the unique role of barbers, noting, "Barbers in the Healthy Conversations program have become lay leaders and expanded community health advocacy in Cumberland. They can share information on risk factors, symptoms, and how to connect with healthcare providers in a relatable and trusted way."
Breaking Barriers Through Familiar Spaces
The program addresses common barriers to healthcare, including stigma and lack of awareness. By leveraging the casual and comfortable setting of a barbershop chair, conversations about health feel less intimidating.
"There are no expectations set in these discussions," Morris explained. "Clients can simply listen to what the barber shares. The barbers use easy-to-understand, accurate, and actionable information, often aided by educational materials and visual models."
Such approachable methods have led to tangible results, including clients scheduling preventive care appointments and discussing health with their families.”
Measurable Impact
The program's pilot year saw impressive results:
• Ten trained barbers facilitated over 2,000 health-related conversations.
• Prostate Cancer Awareness Month featured a panel discussion that highlighted the program's unique approach. This innovative method of using barbershops as platforms for health education is a refreshing take on community health initiatives. Campaigns such as Go Red for Heart Health and a Colorectal Awareness Month initiative encouraged clients to embrace wellness.
"Healthy Conversations was very successful in its first year," said Morris. "As we move into year two, we are expanding to train 20 barbers and anticipate an even greater impact on the health of the Cumberland community."
The Road Ahead
Building on its early successes, the program aims to broaden its reach and deepen its impact. Morris expressed gratitude for Commissioner Glenn Adams, whose advocacy has been instrumental in the program's success.
"This initiative allows for real connections and reliable linkage to care for clients in our local barber chairs," she said.
As the program gears up for 2025, the community looks forward to more barber-led advocacy efforts that promote preventive care and foster healthier lives in Cumberland County.
For more information about the Healthy Conversations program, contact Carlotta Winston, Public Health Educator II, at cwinston@cumberlandcountync.gov or 910-321-6440.
About Cumberland County Department of Public Health
Dedicated to enhancing the quality of life, the Cumberland County Department of Public Health offers comprehensive services to address the community's needs. Visit cumberlandcountync.gov/publichealth or call 910-433-3600 for details.