Fort Bragg Harley-Davidson is revving up for Memorial Day weekend with its annual All-American Weekend, a high-energy celebration designed to bring together veterans, service members, and the community through motorcycles, music, and patriotic fun. Hosted at the dealership’s Sycamore Dairy Road location from May 23 to May 26, this four-day event coincides with Fort Bragg’s All-American Week, paying tribute to the spirit of service and the start of riding season.
With stunt riders, live bands, military tributes, and giveaways, the All-American Weekend has become one of Fayetteville’s most anticipated celebrations. While it runs independently from Fort Bragg’s official events, the timing and theme make it a natural extension of the week’s patriotic atmosphere.
“Come celebrate all-American style with us,” said Jennifer Motley, events coordinator at Fort Bragg Harley-Davidson. “We want you to come out and have a good time.”
The festivities kick off on Friday with food trucks, vendors, and thrilling stunt rider performances. That evening, the dealership will host its first official Bike Night of the season from 6 p.m. to 9 p.m. The night includes food, drinks, raffles, and the chance to mingle with fellow riders and community members.
Saturday offers a packed schedule with paratroopers, additional stunt performances, and the crowd-favorite International Bikini Bike Wash Girls. Harley-Davidson enthusiasts can also test ride new models, earning a $20 gift card in the process. Attendees can spin the prize wheel, enter raffles, and participate in the dealership’s “money booth” experience for a chance to win Harley-Davidson merchandise and up to $500 in giveaways.
The event continues through Sunday and into Memorial Day Monday, making it a full weekend of community appreciation, motorcycles, and American pride.
Motley emphasized this event serves more than just Harley fans—it’s also a way for the dealership to honor its close ties to the military.
“We work with veteran groups and businesses like Kraken- Skulls, and nearly 90 percent of our staff are veterans,” she said. “We’re proud to support the active duty and veteran community. We even offer special discounts for them.”
Though the event schedule varies slightly each day and isn’t strictly timed on the dealership’s website, Motley noted that the team intentionally keeps the details fluid.
“We don’t want people to just come for one show,” she explained. “We want them to come out and enjoy the whole experience.”
The All-American Weekend underscores Fort Bragg Harley-Davidson’s longstanding role as a gathering place for military families, motorcycle enthusiasts, and Fayetteville locals. The dealership’s close connection with Fort Bragg makes it a go-to destination for events that align with the military calendar, and Memorial Day weekend is no exception.
Beyond the flashy stunt shows and high-octane entertainment, the All-American Weekend is an invitation to reflect, celebrate, and connect. It’s an opportunity for civilians and service members alike to engage in a shared expression of national pride and local camaraderie.
Whether you’re a long-time rider, a military family member, or just looking for something exciting to do this Memorial Day weekend, All-American Weekend promises to deliver a mix of adrenaline, appreciation, and all-American fun.
Fort Bragg Harley-Davidson encourages attendees to follow updates through their Facebook event page and website, FortBraggHarley.com, for more information.