12 rockn on the riverFor years, Campbellton Landing was home to concerts as well as Cape Fear Regional Theatre’s annual River Show. The open space, the shade trees and the Sol Rose Amphitheater nestled on the banks of the Cape Fear River give it a special feel­ing. Greg Adair intends to bring that venue back to life starting Oct. 19 with Rock’n on the River, a concert series featuring local and regional musicians. 

“Rock’n on the River is a project that I have been wanting to do for a few years,” Adair said. “It will be free music … and it will be a little smaller than Fayetteville After Five, but just as much fun.” 

Adair is no stranger to Fayetteville’s music scene. He’s been playing here for years. He’s currently in the band Rivermist, which plays a variety of music genres. The band recently underwent some chang­es, and Adair said the band is doing well. “We have something for everyone now,” he said. Prior to 2106, the band played mostly classic rock. He credits the band’s love of people along with its new format with making the experience fun. “We have a really good rapport with people. We genuinely love people.” 

Adair envisions Rock’n on the River to be a family friendly venue where people can bring their own chairs and blankets and enjoy high-quality music under the stars. He has bands lined up through next year and is excited about growing this event. 

“I want to do this every third Friday, March through October,” he said. “The first one features the Guy Unger Band at 6 p.m. and Rivermist at 8:30 p.m.” 

The area where the concerts will be held accom­modates 400-500 people, but Adair is planning for a day when the Sol Rose Amphitheater is back in operation and the crowds swell to more than 1,000. “I have played several shows there as a band, and Campbellton Landing is a fantastic place,” he said. “It is a feel-good property. I have visions that include let­ting boats come to the dock and anchor there. I would love for them to be able to drive up and get food and drink orders, too. The shade there makes it different.” 

Adair plans for just one con­cert this year – Oct. 19 – but has a full slate lined up for next season, starting in March. He’s partnering with R.A. Jefferies for beverages, and Deep Creek Outfitters and Grill will be open as well. “There will be portalets and the Mosquito Squad will spray ahead of time – and Bud Light will be there,” Adair said. 

The concert starts at 6 p.m. and runs until 10:30 p.m. No outside coolers or containers are allowed. The event is free. Parking is $5 per vehicle. Campbellton Landing is located at 1122 Person St. Search Rock’n on the River on Facebook to learn more.

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