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Expect a hint of enchantment in the air as Midsummer Magic returns for its seventh year with more fairy fun for the entire family.
Inspired by William Shakespeare’s tale of magic and mischief, “A Midsummers Night’s Dream,” the fun-filled two-day scavenger hunt will send participants on a journey around downtown Fayetteville to search for clues.
Following a fairy journal, which can be found online or at several downtown businesses, those participating will journey to a fairy door, behind which will be a letter to help reveal a secret message.
And, like any good guidebook, the fairy journal will also point out where participants can find special promotions, points of interest and special activities.
Everyone is encouraged to dress in their most fantastic fairy, sprite, goblin, dwarf or wizard ensemble for a chance to win this year’s costume contest. Participants only need to tag their picture on their personal social media page with #MidsummerMagicFayNC to enter for a chance to win prizes.
The costume contest is separated into categories for pets, groups, adults and children aged 12 to 17, 5 to 10 and 0 to 4 years old.
The LlamaCorns of Midsummer Magic will return for their second year, provided by Shaky Tails Party Animals, and performers will be scattered throughout the event to delight those on their quest.
The day promises a wealth of unique sights and sounds, which is what Betsy McElwee, former social media marketing coordinator for the Downtown Alliance, is looking forward to the most.
“I love walking around downtown and seeing people and talking to them. I’m really excited to see the new performances this year. I’m looking forward to just being downtown,” she said.
According to their social media page, “The Downtown Alliance’s mission is to encourage business and retail growth in downtown Fayetteville, and to promote the success of downtown businesses.”
Conceived as a signature event for the Downtown Alliance, Midsummer Magic is a unique opportunity to bring the people of Fayetteville together for a tour of the businesses downtown has to offer.
Each participating business is tasked with creating a unique theme-driven experience for potential customers so that each stop will provide something new and different.
“Even if you don’t want to do the scavenger hunt and quest, it’s still fun to go down and see everything,” McElwee explained.
“We want people to know about the businesses and shops downtown. It’s really about getting people to engage with the businesses, see how great downtown is and circulate through the area.”
The festivities begin at 11 a.m. on July 29 and 30, but there’s no official “start” time for the scavenger hunt.
Midsummer Magic is free and open to the public, but some activities will have an associated cost.
All fairy journals must be turned in by July 30 to be eligible for prizes.
For more information regarding Midsummer Magic and to download a fairy journal, visit https://www.faydta.com/our-events/downtown-fayetteville-scavenger-hunt/.