12If you love your community and you’re free on Saturday, Aug. 19, join the L3 Brand Community Alliance for their I Love My Community Cookout and Giveaway. This free event is being held from 11 a.m. to 6 p.m. at the Murchison Marketplace Plaza.
City leaders are gearing up to make this event special for everyone in the community. The event will be packed with special guest speakers, job opportunities, free food, hygiene products, backpacks and school supplies, as well as other resources.

Guests will also be entertained with live music, games and dancing throughout the event.

The event is also supported by the A1 Black BBQ Cook Off, where 16 pit masters will compete for a championship belt. Food influencers, chefs and celebrity judges will be voting to help decide who wins this year’s friendly competition. Guests will be able to purchase wristbands for the BBQ Cook Off so they can sample BBQ from the pit masters during the event.

“People really enjoyed seeing the pit masters competing last year, so we decided to add four more pit masters and grow the competition,“ says Elizabeth Stiff, owner of the L3 Brand that’s behind this community event.

Stiff is the owner of L3 Brand Live and L3 Community Alliance. L3 Brand Live is a public relations marketing and brand development firm. They focus on brand reputation and provide a variety of services that benefit the community. The L3 Community Alliance is a nonprofit organization that seeks to unite different organizations, the general public, city officials and law enforcement.

Those familiar with Stiff’s work know she’s everywhere in the city — working with businesses and events in the city of Fayetteville for years. Being involved in different spaces around the community has always been important for Stiff.

“We strive to help everyone in our community, tell the stories that don’t often get told, and be there for people when they call on us. It’s all about coming together to be a greater impact, rather than doing everything on your own,” Stiff said.

There will be several resources and vendors set up at the cookout that will feature important organizations and businesses that benefit the public. Some of the resources include information about mental health and health insurance.

With the school year starting up in Cumberland County, there will be representatives from Cumberland County School system discussing enrollment information for students during the upcoming school year.
Students attending the event can look forward to receiving backpacks from hip-hopvibe.com, one of the cookout sponsors.

The Crown Complex will be represented as well, discussing upcoming events and plans happening at the Crown. They’ll also be raffling two tickets for the Maxwell concert coming up on Oct. 20.

The I Love My Community event is free to the public and is sure to bring out all of the heavy hitters in the city. Be sure to bring your family and friends to this cookout and giveaway located at 3421 Murchison Road. For more information about Elizabeth Stiff and the L3 Brand, visit www.l3brand.com

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