Kristy Jackson is a Hope Mills store owner, but at heart she’s a dance mom, and that’s usually what comes first when a customer visits Chloe’s Corner Boutique on Trade Street looking for dance wear.
“I love seeing the new little dancers come in and helping them any way I can,’’ Jackson said. “I do make it more personal. I don’t want to sell them something they’re not going to need, because I’m like that. And they come back.’’
Jackson’s concern for doing things right by her customers comes naturally. She got into the business of dance apparel after experiencing firsthand how expensive it could be when she had to help provide for her daughters in their dance careers. The business is named after her youngest daughter, Chloe.
“That was my main reason for opening the business, to help dance moms like me save,’’ she said.
She’s been in business for seven years, but she’s only been in her current location at 5472 Trade St. since last April because she outgrew her previous location on the same street
The original business started with items including costume and fashion jewelry, Tyler Candles, keychains, ID holders and cups.
Jackson still offers those items, but most of her sales now involve dance wear and products from the Simply Southern and Girly Girl clothing lines.
When it comes to dance wear, Jackson said she offers the full gamut of clothing, including ballet, tap, jazz, lyrical and hip hop. Most of what she offers is for girls and women, but she does have some items for male dancers and can place orders for specific needs.
The Simply Southern attire, especially T-shirts, is popular locally. “It’s the name brand to be honest,’’ she said. “I’ve got a 15-year-old, and that’s what they are wearing. It’s not just the kids, it’s the adults too.’’
Jackson said her store hours vary, based on the season of the year and adjusting to how much foot traffic she gets during the different seasons.
For now, she’s open Tuesday through Friday from 12:30-5:30 p.m. Once Daylight Saving Time begins, Jackson transitions to summer hours and usually stays late a couple of nights a week from 6-6:30 p.m.
“I do post on my door that for dance wear if somebody has to be fitted for shoes, I’ll open by appointment on days I’m closed.’’
She carries a full line of dancing shoes, with the exception of point shoes with the hard box at the toe. “You have to be trained in fitting point shoes,’’ she said.
She also has plain and fancy leotards, dresses, tutus, shorts and skirts.
While she does have a jewelry selection, it’s not as large as it once was. “I just have a few necklace sets and initials,’’ she said. “I’ve got a few initial bracelets, rings and necklaces.’’ The reason for the limited supply of jewelry is when she was at her old location, she found herself having to remove jewelry from display to expand her offering of dance wear.
Now that she’s at her new location with more space, she would like to eventually expand her jewelry offering again. She’s also in the process of adding a dressing room.
To find out more about the business, contact Jackson at 910-423-0050 or visit her Facebook page at Chloe’s Corner Boutique.