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Someone asked me the other day what is the hardest part about buying a new bike? I had to think of my own experience on this one. I believe it is easier to decide whether or not to have open heart surgery than to decide on which bike is just right for you. The choices these days are almost mind boggling. Do you want a cruiser, street bike, touring bike, or enduro?
Do you want a bike to ride across the world or just to hang out with your buddies?
Then there are the colors. I love dark colors, but I want to be seen by the motorvehiclist on the road so I want something bright. Then you have to ask will you look cool enough?{mosimage}
What about price? My goodness, you can get into a new bike for about $6,000 and quickly be in the $30,000 range. Want a chopper? Hang on to your wallet because the sky’s the limit.
Believe it or not, none of these things are the hardest part. So what’s the hardest? It’s the wife. Yes, there it is, it’s out in the open. It goes something like this. “Honey, can we stop by the bike store and take a look around.”
Of course you know in your mind what you want. You’ve thought about it; you’ve dreamed about it; you’ve talked about it to your friends; you’ve searched the Internet and done your homework. You know exactly what you want. You go into the store, you beeline right to the bike you want because you’ve already been there with your buddies. You look around like it is your first time there and then the salesman calls you by name. You look at your wife with your puppy dog eyes and game on.
From my own experiences, buying a bike is a lot like the five stages of grief: denial, anger, bargaining, depression and acceptance. At first it is denial.
She wants the whole subject to go away. At this point she is either for it or against it. If she is for it then you will skip the anger and go directly to acceptance. If she is against it, get ready and head immediately to the bargaining stage. Next comes bargaining. This is why you see so many big bikes out there like the Goldwing, Ultra-Glide, and K1200LTs. Even though the other bikes have backrests and other pleasantries for a passenger, it is here that that you will have to compromise in order to avoid some grief.
So, here are few recommendations to help you get out the door and on the road: Tell your significant other that she can get one too. Tell her that all of your friends will think she is the coolest. Tell her that when she is on the back every ride will be like her own little parade. Oh, and don’t forget to tell her how much money you will be saving on gas and that will free up some of the family budget.
For the owners of the bike shop it would do you well to recognize who the buyer really is. I’m not saying that the man doesn’t have a say, but let’s face it, if you don’t sell the wife you won’t make the sale.
So my recommendation to you is: Make the shop lady friendly. Have clean bathrooms, provide her a beverage, a free jacket or helmet with the sale.
Ask her about what new adventures the bike will take them on. Remind her of all the quality time they will share together because of the bike. This approach is a win/win situation; and if you play your cards right you, will go straight to acceptance and pass over the depression stage. However, blow this part and it is straight to the depression stage and back to bargaining.
Good luck and game on!
If there is a topic that you would like to discuss please send your comments and suggestions to motorcycle4fun@aol.com.
The Hard Sell
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