In these trying and troubled economic times, business owners and administrators must often get in touch with their creative sides to keep their businesses and organizations in the red.
For those folks looking for novel ways to keep ahead of the global recession, the Fayetteville Technical Community College Center for Business and Industry and the Fayetteville/Cumberland County Chamber of County are a presenting a one-day workshop entitled, “Surviving and Growing Your Business in a Troubled Economy.”
    The free seminar will be held Wednesday, Nov. 12, at the FTCC Center for Business and Industry. Teaching the seminar will be John Peterson, the founder of The Peterson Group — a media and marketing firm established in 1995. Peterson is the former president of a $40 million newspaper company and has worked with more than 200 newspapers and has more than 20 years experience planning and implementing programs for small- to medium-sized businesses and healthcare organizations throughout the country.{mosimage}
    At the seminar, Peterson will will touch upon some of the following speaking points:
    •How smart businesses outperform the market conditions;
    •How to position and market your business in today’s challenging economy;
    •How to create a growth-oriented business strategy;
    •Effectively promoting, marketing and advertising your business;
    •Examining how your business stacks up to others.
    Tamara Bryant, FTCC’s small business coordinator, says it’s a an excellent opportunity to teach businessmen and organizational leaders how to “think outside the box.”
    “With the economy the way it is, people are trying to find ways to maintain and sustain their businesses,” said Bryant. “Marketing is key to helping these businesses keep their customers and gaining additional ones.     This seminar will teach people how to grow their business in these hard times.”
    The event is being sponsored by several local entities, including Up & Coming Weekly, the FTCC Center for Business and Industry, the Fayetteville Technical Community College Center for Business and Industry, the Courtyard Marriot and Campbellton Landing.
    There will be refreshments and door prizes, with each participant receiving a marketing gift reportedly worth “hundreds of dollars.”
    {mosimage}In order to register, contact Bryant at 678-8462, or via e-mail at bryantt@faytechcc.edu. The FTCC Center for Business and Industry is located at 2723 Fort Bragg Road.

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