The Blues Is Alright Tour will return to the Crown Coliseum on March 6 with a lineup rooted in blues, Southern soul and classic R&B, offering audiences a night defined by storytelling, rhythm and live musicianship.
The nationally touring showcase has built a reputation as one of the premier blues-centered concert experiences in the country. Rather than spotlighting a single headliner, the tour typically features multiple artists, creating a festival-style atmosphere under one roof.
For Crown Complex General Manager Gary Rogers, the tour’s appeal in Fayetteville is both cultural and generational.
“The Blues Is Alright Tour blends blues, Southern soul and R&B styles with deep roots in the Southeast and across the South,” Rogers said. “That musical heritage resonates well with audiences in Fayetteville and surrounding communities that appreciate soulful, storytelling-driven live music.”
Blues music has long served as a foundation for American popular music, influencing everything from rock to gospel to modern R&B. In the South, its influence runs especially deep. Rogers said that connection continues to draw consistent attendance at the Crown.
While some concert genres see demographic shifts over time, Rogers noted that blues and soul have experienced growth across age groups rather than decline.
“Honestly, the age of the audience continues to grow in both directions,” he said. “Great music will always be relevant at any age.”
That cross-generational appeal has become more noticeable in recent years, as younger listeners discover classic soul and blues artists through streaming platforms, family influence and live performances. At the same time, longtime fans continue to support the genre they grew up with.
What distinguishes the Blues Is Alright Tour, Rogers said, is the audience’s engagement.
“The Blues Is Alright Tour audience tends to be engaged, mature and deeply appreciative of authentic live music,” Rogers said. “They not only hear the music, but they also feel it — and throwing in Southern soul gets this audience up and moving. It’s always a great time
with this crowd.”
Concertgoers can expect powerful vocal performances, expressive guitar work and extended musical interplay that emphasizes musicianship. Unlike heavily choreographed pop productions, blues concerts often center on raw delivery and emotional connection.
From a venue standpoint, Rogers said attention to sound quality is critical.
“With blues and soul, clarity matters,” he said. “You want every instrument and every vocal line to come through clean.”
Events like the Blues Is Alright Tour also contribute to Fayetteville’s broader cultural landscape. The Crown Complex regularly hosts concerts spanning genres from country and hip hop to comedy and faith-based programming. Blues remains an important part of that rotation.
“Live music helps bring people together,” Rogers said. “It gives the community something to rally around.”
In addition to cultural impact, national tours bring economic activity to the region. Concert nights often increase traffic to nearby restaurants and hotels, generating revenue beyond the venue itself.
As anticipation builds, Rogers expects the Blues Is Alright Tour to once again deliver an evening defined by rhythm, nostalgia and connection.
“There’s something timeless about blues,” he said. “It speaks to experience. And when it’s performed live, you feel that.”
The Blues Is Alright Tour will take place at Crown Coliseum. Tickets start at $77, and can be purchased at https://www.crowncomplexnc.com/events/detail/the-3rd-annual-ville-city-blues-festival or by calling the Crown box office at 910-438-4100.