The fourth Friday of the month is a special time in downtown Fayetteville. From 6-9 p.m., galleries open new exhibits, shops stay open late, and there are activities and performances throughout downtown. This month, 4th Friday falls on March 23.

The Arts Council is set to open an exhibit called “Impressions: More than Skin Deep.” Scheduled to hang through May 12, the exhibit celebrates tattoo artists and their creativity. It recognizes that these artists who create art on skin also create in other mediums. It is a juried exhibit. Mediums include but are not limited to drawing (pencil, ink, marker); painting (watercolor, acrylic, oil); photography; animation; sculpture (clay, stone, metal); mixed media (collage, assemblage); printmaking (linocut, etching, woodcut). Learn more at www.theartscouncil.com.

The 4th Annual Power and Water Conservation Expo is set to take place March 23-24 at SkyView on Hay. It is hosted by Fayetteville Public Works Commission and is designed to share ways to save on energy and water bills. Attendees will receive free tote bags along with conservation items like LED bulbs, a fat trapper and tree saplings. There will be updates about projects like LED streetlight installation and annexation installation as well as demonstrations and Q&A session on topics like stormwater issues, watersheds and more. It is free to attend. Bring a donation for the Pay It Forward Food Drive for Second Harvest Food Bank. This event runs from noon to 9 p.m. Friday and 9 a.m. to 2 p.m. Saturday. Visit www.faypwc.com/pwcexpo to learn more.

4th Fridays at the Market House make the historic landmark accessible to the public. Discover the permanent exhibit “A View from the Square: A History of Downtown Fayetteville.” There are rotating exhibits throughout the year as well. This month’s exhibit is “Civil War History.” Admission is free. Call 910-433-1457 for details.

Fascinate-U Children’s Museum opens from 7-9 p.m. for 4th Friday. Guests can enjoy free museum play and make a craft. With Easter right around the corner, guests can look forward to an “egg-cellent” activity. Learn more at www.fascinate-u.com.

At 7 p.m. in the Pate Room, the Cumberland County Public Library and Information Center presents The Parsons. For more than 20 years, Jon and Caroline Parsons and their sidekick Jerome Hawkes have performed string band music. It’s a unique sound the trio has perfected. They all sing, write songs and play several instruments. There will be light refreshments. Call 910-483-1344 for more information.

The Rape Crisis Center of Cumberland County will host Walk Awhile in Her Shoes at 7 p.m. This event raises awareness of sexual violence. Proceeds benefit the RCCC in combatting and preventing sexual violence.

Cape Fear Studios opens its Alpha Romeo Tango “ART” exhibit March 23. Military personnel and their family members and retires answered a call for art to put together this exhibit. There will be a people’s choice award for the beginner and professional categories. Call 910-433-2986 for details.

To learn more about 4th Friday and the many activities that take place downtown, call the Cool Spring Downtown District at 910-223-1089.