01coverUAC101718001Where do leaders go for inspiration? For new ideas? To grow? To get refreshed? For the past three years, the Fayetteville Business 2 Business Expo & Refresh Leadership Simulcast has provided all these things and more to local leaders. Oct. 24, Express Employment, the Greater Fayetteville Chamber, the Better Business Bureau, Ramada Plaza and Up & Coming Weekly invite local leaders to the 4th Annual Fayetteville Business 2 Business Expo. It’s a daylong event packed with insight from national and local leaders, learning and networking opportunities, vendors and fun, and it lasts from 8 a.m. until 7 p.m. There is one ticketed event, the keynote luncheon, and the rest of the day’s offerings are free. 

Express Employment has hosted this annual event on a national level for eight years, and the Fayetteville business community has benefited from the event for almost as long. 

“Express Employment and the Greater Fayetteville Chamber are making the day inclusive by rolling in the Chamber’s Coffee Club and Business After Hours into the expo, and it ends with a reception,” said Up & Coming Weekly Publisher Bill Bowman. “We will have food, prizes and giveaways – and a lot of networking. Local businesses will be there with employees and will have vendor booths. We will have a panel of local experts, business people and leadership authorities so the attendees can ask questions.” 

The day starts with the Chairman’s Coffee Club at the Ramada Plaza at 8 a.m. This business networking breakfast has rotating local guest speakers from Cumberland County, the city of Fayetteville, Fort Bragg and Cumberland County Schools. The speakers discuss key issues in the community each month. 

The Refresh Leadership Simulcast follows at 9 a.m. with a welcome and then a simulcast featuring the day’s three speakers. 

Mark King is the first speaker. King is an innovation expert and the former president of Adidas North America. His simulcast begins at 9:05 a.m. The topic is “Lessons in Leadership: Competing with Creativity.” In it, King will share how to inspire a workforce of creativity and confidence. He’ll encourage leaders to, by coming to work with big dreams, vision and energy, create things consumers won’t believe are possible. 

At 10:15 a.m., retired U.S. Army Gen. Colin Powell, who also served as U.S. secretary of state from 2001-2005, will speak on the topic of taking charge. Using his experiences as a leader on the world stage, Powell will lay down exactly what it takes to be a leader during times of change and crisis. 

Powell was the first African-American chairman of the Joint Chiefs of Staff. Author of two books, Powell crafted and articulated the U.S. position on the world stage. 

He’ll share his insight on efforts to stabilize a troubled world and discusses the diplomatic and leadership skills needed to transform unstable regions into havens where societies and cultures flourish. 

At 11 a.m., Paralympian Josh Sundquist will give a talk titled “1MT1MT: One More Thing, One More Time.” That was his motto during his training for the Paralympics: One more thing, one more time. 

This athlete and bestselling author is both humorous and inspirational. He motivates audiences to elevate performance in sales, customer service, quality, leadership and more. 

The simulcast portion of the event ends at 11:45 a.m. The breakfast and simulcast are both free to attend. 

There is a special ticketed event following the simulcast. Starting at noon, the Keynote Leadership Luncheon features speaker and innovative authority in sales and management marketing Kyle Burrows. There will also be entertainment by special guests – the Fayetteville Chapter of the Barbershop Harmony Society, the Cross Creek Chordsmen. 

Burrows’ speech is titled “Becoming Famous and Fabulous.” 

“It is based on observations,” Burrows said. “It is a simple mental tool that helps people and organizations find their sweet spot in a world that is always changing. It will provide a deeper dive into becoming famous and fabulous and will help attendees walk through the process of a leadership principle that is three-pronged.” 

Sponsorships and vendor spaces are still available. To become a sponsor or purchase individual tickets for the luncheon, visit http:// b2bshoplocal.com. The afternoon and evening events are free and feature several leadership workshops with local leaders and a panel of experts. 

Kent Hill, director of the Center for Innovation, Entrepreneurship & Small Business at Fayetteville Technical Community College, started his career working in the marketing departments of The Coca-Cola Co. and Kellogg’s. His career is divided almost evenly between working for blue-chip corporations and cofounding several successful (and a couple not-so-successful) startups. His leadership workshop topic is “Branding is Everything. Everything is Branding.” 

There has never been a marketplace as competitive as the one we live and work in today,” said Hill. “And it will be even tougher tomorrow. To succeed in this hostile and volatile environment, you need to see and understand the entirety of your business from the customer’s experience.” 

In this fast-paced workshop, Hill will share some secrets to keeping pace with your customers’ expectations – and a step ahead of your competitors. 

President of the Better Business Bureau of the Coastal Carolinas, John D’Ambrosio, is also a speaker for one of the leadership workshops. He will be doing a track talking about integrity and research in business. It will include the importance of having confidence in businesses and organizations. 

  “What I hope to impart is how important honesty and integrity are to establishing trust in the marketplace,” D’Ambrosio said. “Businesses that care about customers and put them first is what is important in the marketplace today because there are so many choices out there. Knowing how to lead your business in that direction is vital.” 

    PWC Chairman Darsweil Rogers is one of the panel experts. For him, events like this matter – a lot. 

    “The future of our community is in the hands of our leadership, and we are at a point in time where we have to rethink and even re-envision where the community is heading,” Rogers said. “There is so much technological change taking place right now, and with the proper vision, we can leapfrog other communities. That’s is why I am excited to participate in events like this. 

 “Opportunities like Refresh Leadership let us talk with leaders about having a broader vision. Leaders can say we want to be a smart community, but we need to talk about what do we need to do to make that happen. ... This idea of having a bigger vision needs to be a groundswell.  

   “Research Triangle Park didn’t just happen; it required leadership at the state level, and Duke, Wake and Orange counties had to come together and re-envision that community. 

   “We can do something similar here.” 

   The event concludes with an after-hours reception. Visit B2Bshoplocal.com to learn more, to register for the events or to purchase tickets for the luncheon. 


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