When most people think of Oktoberfest, images of lederhosen, beer steins, and German folk music might come to mind. However, in Hope Mills, Oktoberfest takes on a uniquely creative twist with Beardtoberfest. Hosted by Cape Beard, it is a facial hair competition that blends the festive spirit of Oktoberfest with the flair of Comic-Con and the artistry of competitive bearding.
This year’s event will take place on Oct. 18, at Dirtbag Ales Brewery and Taproom in Hope Mills. Admission is $15, and competition entry is free; all proceeds benefit the Karen Chandler Trust, a nonprofit organization dedicated to supporting cancer patients in Cumberland County.
A Festival with Heart
Beardtoberfest is more than just an entertaining evening of quirky competitions—it’s a celebration of creativity, camaraderie, and community impact. Since its founding, the event has raised over $68,000 for this charity, directly supporting local families in their fight against cancer. Beyond the dollars, Beardtoberfest introduces many attendees to the Karen Chandler Trust for the first time, spreading awareness about the organization’s mission and the services it provides.
“Beardtoberfest brings people from all walks of life together,” says Steve Brack, Vice President of Cape Beard. “At its core, it’s about raising money for a cause that means so much to our community, while having fun in the process.”
Origins and Evolution
Beardtoberfest wasn’t always the Comic-Con meets Oktoberfest extravaganza it is today. Brack explains that the event began over a decade ago when members of Cape Beard were inspired by other beard and moustache clubs hosting competitions. The name “Beardtoberfest” was gifted to them by the Beard and Moustache Club of North Carolina, which had stopped holding its winter competition. Originally, the event had a Star Wars theme, making it the first of its kind in the world.
“After 10 years, we decided to switch it up and embrace a Comic-Con theme,” Brack says. “That way we could feature a wider range of characters on our posters, merchandise, and decorations.”
This year’s theme puts a playful spin on Gotham City with a Batman and Robin twist.
One tradition, however, has remained unchanged: the event’s introductory music.
“It’s been the same since the beginning,” Brack says with a laugh. “People expect it, and it sets the tone for the night.”
Categories for Everyone
Beardtoberfest prides itself on inclusivity, offering 13 categories to ensure that everyone—from children in costumes to freestyle beard stylists—has a chance to shine. Categories range from “Children’s Costume Contest” and “Lady: Creative” to meticulously judged divisions like “Full Beard: Natural 12 inches and more” and “Freestyle.”
“We wanted to cover all the facial hair possibilities,” Brack explains. “But we also had to keep the number manageable, so the event doesn’t run into the early hours of the morning.”
Judging and Community Spirit
Judges are carefully selected to ensure fairness and expertise.
“We look for three judges who understand the finer points of facial hair—style, color, texture, personality—and two more who are typically local supporters of the event,” Brack says. “Everyone is always excited to take part.”
Be sure to stay tuned to Cape Beard’s Facebook page to see their announcement of the judges this year for Beardtoberfest at https://www.facebook.com/cape.beard.9.
The real magic of Beardtoberfest is in the audience. For many first-time attendees, what starts as a curious outing quickly becomes a night of cheering, laughter, and amazement.
“It may sound a little odd at first,” Brack admits, “but once you’re there, you get swept up in the fun.”
Looking Ahead
With steady growth over the years, Cape Beard envisions Beardtoberfest expanding even further.
“In the next 5–10 years, we see it continuing to grow, pun intended,” Brack jokes. “The club hopes to bring in high-profile guest judges and perhaps even introduce new categories or themed partnerships.”
For newcomers considering stepping onto the stage, Brack has simple advice: “Do it! It’s free to compete, it’s a great time, and you might just walk away with a trophy.”
Don’t miss Beardtoberfest happening on Oct. 18. It will be held at Dirtbag Ales Brewery and Taproom, 5435 Corporation Dr, Hope Mills, starting at 7 p.m. Whether you’re sporting a perfectly groomed moustache, a wild freestyle beard, or just want to enjoy a night of fun, food, and philanthropy, Beardtoberfest promises an experience like no other.

(Photo courtesy of Cape Beard’s Facebook page)