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This year, let's take on Big Pharma advertising

5Robert F. Kennedy, Jr. and I do not have much in common.
He grew up on his family’s estate, Hickory Hill, in Virginia. I grew up on a 2-block street in Haymount. He had 10 siblings. I have 1. Our politics are vastly different.
One thing we do agree on, and adamantly, is banning prescription drug advertising on television. The United States is clearly an outlier in allowing such advertising. The only other developed nation to do so is New Zealand.
We have all seen these ads, many of them targeted toward seniors, who are likely to take more prescription medications than younger people. The ads address conditions many of us have never heard of, much less suffer from, and reel out all sorts of terrifying side effects. They never mention cost, and with good reason, since manufacturers aim to make as much money on their sales as possible before the drug becomes generic, bringing in substantially less revenue. Some of these drugs, such as recently developed weight loss medicines, cost consumers and their insurance providers thousands of dollars a month before they become generic.
The United States began allowing this pharmaceutical gravy train in the 1990s, a practice which some experts say allows drug manufacturers to make as much as 5 times more on prescription drug sales to consumers than the TV advertising itself costs, estimated at more than $5B. Such advertising is often defended by the First Amendment’s freedom of speech. Some may have positive effects, such as encouraging Americans, especially seniors, to get vaccinated.
The ads also encourage people to pressure physicians for various medications—“ask your doctor if xyz drug is right for you.” They may also encourage consumers to seek the latest and greatest new pharmaceutical product when an older and likely less expensive drug would be equally effective.
The American Medical Association has long supported a ban on pharmaceutical ads on television, and many American patients have seen our doctors roll his or her eyes when we suggest that some prescription drug we saw on television might be appropriate for us.
Former President Donald Trump showed interest in curbing such advertising during his first term and has nominated Robert F. Kennedy, Jr., or RFK in Kennedy shorthand, to be his Secretary of Health and Human Services. If confirmed by the US Senate, Kennedy is expected to seek a ban on prescription drug advertising. Another Trump ally, Elon Musk, recently wrote on social media, “No advertising for pharma.” In addition, Trump’s choice to head the Federal Communications Commission, which regulates broadcast media, says his agency could enforce such a ban.
That said, it would not be easy. The prescription drug industry is not called “Big Pharma” for no reason, and it would be expected to fight anything resembling a ban tooth and nail. Big Pharma has a significant presence in North Carolina, particularly in the Triangle, so Tar Heels can expect to be involved in any effort to curb drug advertising.
It is also not clear how to slow down or even stop this advertising juggernaut, which has been running for decades. Congress could initiate legislation, but members would be under tremendous pressure from Big Pharma not to enact it. Trump could issue an executive order of some sort, but either way court challenges would delay or prohibit restrictions or an outright ban.
RFK or whoever becomes US Secretary of Health and Human Services will have a full plate. If he is confirmed, though, I will cheer him on in his effort to end the United States’ outlier status with prescription drug advertising.

Commissioner's commitment to county residents

4Dear U&CW readers,

The new year has begun, and undoubtedly, this community, our state, and the entire Nation are excited about the prospects of a safe and prosperous future.
Nowhere is that more evident than here in Fayetteville and Cumberland County. More and more residents and stakeholders are stepping up into leadership positions while ineffective civic leaders are moving on, and negligent, lazy, and self-absorbed elected officials have found themselves out of office or, at best, relegated to the minority. Below is a letter addressed to all the residents of Cumberland County from the newly elected Chairman of the Cumberland County Board of Commissioners, Kirk deViere.
It contains an unprecedented message and commitment from that office that boldly conveys to the citizens of this community the Board’s collective commitment to prioritize and address the needs of the Cumberland County community.
It reads like a progressive movement to address the “real” needs of this community, and deViere is inviting all Cumberland County residents to get involved and participate in local government. I applaud deViere’s transparency and willingness to aggressively address and announce Cumberland County’s top priorities to the public. He has invited all citizens to participate and assist in accomplishing these goals. He can count us in, and I hope he can count on you.

Happy New Year! And Thanks for reading U&CW.
—Bill Bowman, Publisher

As we start 2025, Cumberland County faces important challenges that affect your daily life. My focus as Chairman is clear — improving the lives of our families and neighbors. We've got work to do, and we're ready to get it done.
Let's start with what matters most: clean water. Every family deserves safe drinking water, period. We're going to make the much-needed investments to ensure everyone in our county has access to clean water and we have the capacity and infrastructure to grow.
Our kids can't wait for a better education. We will work with the school board to put more resources where they count — in our classrooms and with our children. Every child deserves a fair shot at success, no matter their zip code.
Housing is tough right now, especially for folks who keep our community running. Our teachers, first responders, and hardworking neighbors often struggle to find homes they can afford. We're taking real action to partner with developers and create programs that help middle-income families move from renting to owning.
We recognize the mounting pressure on working families, particularly regarding the cost of childcare and accessibility As federal and state funding changes, we're working to keep childcare affordable and available for families who need it.
Mental health is hitting our community hard. We will work to make it easier to help when folks need it, with better crisis services and support programs that work for working families.
We're taking real action on homelessness — not just temporary fixes, but real solutions that help people get back on their feet with housing, mental health support, and job training.
Fort Liberty isn't just a base — it's part of who we are. Our veterans deserve more than just thanks — they deserve real support with mental health, housing, and jobs. We won't let them down.
Your tax dollars matter. With property revaluation coming up, we're working to keep more money in your pocket while still providing the services you count on. No waste, no games — just smart spending that makes sense.
We can't do this alone. We're building stronger partnerships with our cities, towns, state leaders, and federal representatives to make sure Cumberland County gets its fair share. After all, we're the gateway to Eastern North Carolina.
As your Chairman, I'm focused on turning these priorities into real results that matter to your family in 2025. But I need your help — come to our meetings, speak up, share your ideas. This is your community too, and together we can make it work better for everyone.

(Photo: Kirk deViere is the newly elected Chairman of the Cumberland County Board of Commissioners. Photo courtesy of Cumberland County)

Publishers Pen: The Best of Fayetteville Starts Now!

 NatBillBDiane

Left: Nat Robertson, President of the Greater Fayetteville Chamber of Commerce speaks at the Best of Fayetteville 2023 Party.
Middle: Bill Bowman, Publisher of Up & Coming Weekly presents a Best of Fayetteville Award to the Cliffdale Regional Branch in 2023.
Right: Representative Diane Wheatley, NC House District 43 talks to the attendees at the 2023 Best of Fayetteville Party.
(Photos by Royal Soleil)

For 28 years, the Up & Coming Weekly community newspaper has proudly served residents, visitors, and guests by providing timely, accurate, and trustworthy news,
views, and relevant community information, enhancing the quality of life in Fayetteville and Cumberland County.

Up & Coming Weekly is equally proud that our 27-year-old Best of Fayetteville initiative has survived the test of time in recognizing the people, businesses, and organizations who have been exceptionally successful in investing their time, talent, passion, and financial resources into defining the values and standards of excellence in our community.

Our Annual Best of Fayetteville readers survey is unique in several ways. We receive thousands of ballots and painstakingly record the comments and sentiments of our readers, who pride themselves on determining who deserves to be acknowledged and honored as Fayetteville’s Best of the Best.

However, our Best of Fayetteville readers' survey is not scientific. It is an informal, well-executed, documented survey that has proven highly efficient, accurate, and
incredibly reliable for the past 27 years. We make no claims otherwise. Our longevity, popularity, notoriety, and success bear this out.

The Up & Coming Weekly’s Best of Fayetteville survey mustn’t be confused with other local and online advertising, marketing, and promotional programs.
Our readers solely decide the merits of the winners by their survey entries.

We do not accept nominations, and no person, business, or organization must purchase advertising space, sponsorships, or event tickets to find out who the winners are.

Most importantly, U&CW’s Best of Fayetteville does not award or recognize 2nd or 3rd-place finishers or honorable mentions. We implement strict, well-defined, and monitored voting guidelines that elevate the Best of Fayetteville designation’s value, honor, and prestige. There can be only one Best of Fayetteville winner for each category.

We will again celebrate the 2024 Best of Fayetteville winners with an Award Presentation Party on September 24th at the Crown Coliseum Complex hosted by Up & Coming Weekly and the Greater Fayetteville Chamber of Commerce. This is where we will recognize and honor these local outstanding people, businesses, and institutions and their achievements.

The Fayetteville community, as our newspaper, has changed over the last 27 years. However, the Best of Fayetteville survey and our commitment to our readers have not. We continue to accentuate Fayetteville’s “Best of the Best” aspects. And you, the reader, is a significant part of the process. For this, we are grateful.

The Up & Coming Weekly Best of Fayetteville edition you are holding in your hands will serve you well throughout the year. It is a valuable visitors' guide, shopping, service directory, event, and cultural resource. In print and online, the Visitors Bureau, the City, County, and Chamber of Commerce will utilize this Special Edition
of Up & Coming Weekly throughout the year to promote the Fayetteville community and the people, businesses, and organizations that define it.

Since the first ballots were cast more than two and a half decades ago, Up & Coming Weekly has proudly told the Best of Fayetteville winners’ stories. With your votes and support, we are incredibly proud to share this year’s Best of the Best winners.

Please join me, the Up & Coming Weekly staff, and all our 2024 Best of Fayetteville winners and sponsors as we begin this year-long celebration. This Special Edition will be posted online at www.upandcomingweekly.com — with 24/7, 365-day-a year access to the Best of Fayetteville winners directory. While on the website, sign up for your FREE electronic subscription to the Up & Coming Weekly community newspaper and receive it conveniently on your home or work computer.

I want to thank our sponsors for their support and participation in making this Best of Award's Party successful. Nat Robertson, President of the Greater Fayetteville Chamber of Commerce, Beasley Media Group, and the most critical component of any survey, Lee Utley of Utley & Knowles CPAs, have partnered with us for over two decades. Every legitimate survey needs the oversight of a competent CPA, and we have the best. Utley’s services have been invaluable in maintaining the integrity of the survey.

General Manager Seth Benalt and Asst. Mgr. Dorothy Strahley of the Crown Coliseum Complex did an outstanding job coordinating and setting up the Awards Party.

Last but certainly not least, a very special thank you to Don Garner and the entire Up & Coming Weekly staff, who have spent
months working tirelessly on this major undertaking.

Best of Fayetteville is our most significant and challenging event and the most popular and most-read edition of the year. With pride, they have gone above and beyond their duties to produce this award-winning publication. Keep it handy and refer to it often.

We sincerely thank you for reading Up & Coming Weekly and supporting Fayetteville’s only local community newspaper.

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