The competition is heating it up and performers are bringing it to
semifinals of Huske Unplugged. In its fourth season, round two of
the semifinals is tonight and you are not going to want to miss it.The
semifinalists in the singer/songwriter competition are competing for a grand
cash prize of $3,000, a day-long recording session at Manifold Recording
and a scholarship for $15,000 to PCG Nashville. The fi nals are slated for
April 17.
Huske Unplugged challenges bards to share their best pieces with the
community, and maybe win a little cash, too. While it’s a great opportunity
for the songwriters, the real winners are the people who come to hear them
perform. In its short existence, the
competition has seen 96 individuals
come out to share their work and
entertain the crowds with their
original pieces.
When Greg Biltz walked into
Huske Hardware two years ago, he
had no idea what an adventure this
undertaking would be. “Honestly,
I was looking for a gig for myself,”
said Biltz. “But when I started
talking to Josh Collins (owner of
Huske Hardware), I told him about
programs like this that I had been
a part of in Dayton, Ohio, and
Columbus, Ga., — and he lit up
and said ‘Yeah, let’s do it!’”
From its inception in 2011
Collins and Biltz took great care to
cultivate the right atmosphere for
Huske Unplugged.
“We don’t want this to be
American IdolFayetteville,” said
Biltz. “From the beginning we knew
that if we keep it about the material,
we will get the songwriters, not just performers.”
They were right. The word got out, and the songwriters came. Rockers and
country songwriters; R&B songwriters and folk songwriters; metalheads and
gospel-music writers came. Some were locals, others happened to be passing
through and still others travelled from a state or two away to be a part of
it. Some were looking for a chance to be discovered, others just wanted
to be heard and share their work with a friendly crowd. The comeptitors
come from many backgrounds and life experiences, with different skill sets
and signature sounds — a perfect combination for a platform like Huske
Unplugged.
The listeners came, too. And for the fi rst three seasons Collins happily
fronted the cash prizes and enjoyed knowing that he was giving songwriters
a place to call their own by offering up Huske Hardware as a venue. Dad
to performer Summer Collins, Josh knows firsthand the many challenges
songwriters and musicians face. This was a fun and easy way to make a
difference not only for the songwriters, but it also provided the community
with top-notch original entertainment.
It could have stopped there, but it didn’t. By the start of the fourth season,
Summer was making a name for herself in the music world and had been
travelling to Nashville to further her career. That’s where Josh met Bernard
Porter of PCG Nashville. It is the mission of PCG to apply a customized
scientifi c approach to development, producing balance in all areas of the
artist’s mind, body and spirit. The organization provides everything from
branding, the voice and music lessons to health and nutrition classes —
anything to help prepare their clients and give them the best chance at being
successful in whatever musical genre they choose.
Porter admired Josh’s dedication to the community and the songwriters
who participated in Huske Unplugged. If the talent was anything like what
he’d heard from Summer, Porter could make it work. He offered up a
$15,000 scholarship to the winner.
“We are in the science of artist development. We are set up like a doctor’s
office,” said Porter. “It is my job to look into you, do diagnostics and assign
what you will work on first to bring your craft to the highest level. Our
involvement increases the likelihood of success. We are the musical equivalent of
spring training for pro ball.”
A successful musician in his own right, Porter is dedicated to making sure his
clients understand what they are getting into. “It takes more than being a good
singer or performer (to succeed) in this business,” said Porter. “That is a very small
part of it. You have to be able to sell yourself — you have to have confi dence. If God
blessed you with the opportunity to be a role model, you have to act on it. It is about
that awareness, being authentic, being disciplined and focused. We are very selective
in who we choose to get involved in our programs.”
On the eve of the final round, PCG
Nashville will host a seminar for the
finalists. It will be a chance for the
songwriters to learn a little more about
the music industry. “I want to be able
to answer questions and help them as
much as we can,” said Porter. Then
during the fi nal round, PCG Nashville
will judge the event.
While PCG Nashville coming
to Fayetteville is a big deal, Biltz is
confident they won’t be disappointed.
“I believe they will see talent they have
not expected. There are people in this
competition that are going to knock
them back in their seats. I think
they’ll be impressed with what we
are doing,” said Biltz.
With Nashville on board, Huske
Unplugged is set to be a bigger
success than ever before. But
when Biltz heard about Manifold
Recording in Pittsboro, he knew
there was another call to make.
Owner Michael Tieman took Biltz
up on his offer to come to an open sign up night at Huske Unplugged. That
was all it took for Tieman to sign on as a sponsor and offer a recording
session as one of the prizes.
“I listened to the artists and the ones who ended up winning that night
were some of my favorites,” said Tieman. “They (Josh and Greg) were
correct in telling me that Fayetteville has some diamonds in the rough.”
Tieman performed as a boy soprano in Manhattan before moving on to
work in the world of computer software. The technical side of the recording
business interested him. “As I lamented the continual degradation of the
quality of recorded music, I realized that as an entrepreneur this is not
something I should complain about. This is something I should do something
about. So I built a studio.”
Like Porter, Tieman sees something bigger than just a songwriter
competition in Huske Unplugged. “A lot of people talk about North Carolina
in terms of what we have lost … jobs etc. I am also seeing a North Carolina
that is building new things as well. I am excited to see how we might build
a kind of North Carolina music that 10 or 20 years from now people will
recognize. There is a lot of musical richness in North Carolina that needs to
be heard and preserved.”
Biltz is convinced that what the songwriters at Huske Unplugged offer up
is worth hearing and preserving. So does local businessman Mike Lallier,
who has generously offered to provide the award for the cash prize winners.
Indeed, Huske Unplugged has come a long way, baby and in a short time,
too. But for Biltz the magic is in the music. “The beautiful thing about it
is that we didn’t know what was going to happen and now here we are... I
tell everybody that ‘if you walk out with money or a slot in the semis, that is
great,’ but I am doing this to provide a venue to showcase
their material.”
The show starts at 8 p.m. at Huske Hardware, tonight.
The fi nals are on April 17. Find
out more at www.facebook.com/
HuskeHardware.
Photo: Huske Unplugged offers songwriters a chance to be heard. It offers the community first-class
original entertainment.